Thanks to the internet, many entrepreneurs can market their products and services online using a combination of unique strategies such as B2B and email marketing. This advancement in marketing strategies often makes expos and trade shows seem outdated and old-fashioned. However, trade shows and expos still have a lot to offer to entrepreneurs and consumers. If you are considering exhibiting your product or service at a trade show, but you are still unsure about the value it can add to your business, then this piece is for you. Read on to discover the reasons why you should include expos and trade fairs in your marketing strategy.
Face to face interactions with customers and industry insiders
The biggest advantage of expos over other online marketing strategies is their ability to facilitate face-to-face interactions with prospects and other industry players. Furthermore, people who attend trade fairs are likely to be more interested and motivated to purchase products than those who browse through your adverts online. Clients and customers who attend expos are more likely to listen to your pitch and even purchase your goods on the spot if it suits their needs and is within their budget. Face-to-face interaction builds a stronger connection and a mutually benefiting relationship with your prospective clients.
Learn about your competitor products and strategies
Trade fairs host a broad range of companies spanning different industries and sectors. It is common to have hundreds of exhibitors in a single expo meaning each stand you come across will have something unique. As a result, expos provide a great opportunity for entrepreneurs to study their respective industries and identify consumer preferences trends.
Expos often involved months of preparation and organization. Companies that attend these events spend weeks designing and refining their standing booths and sales pitches. Furthermore, industry leaders send their best salespeople to such events and use these platforms to introduce new products. You won’t find a better opportunity to learn from established industry players than in a trade fair.
Higher ROI and sales generation
Most trade show attendees come to the events to discover and invest in products that meet their needs. Though expensive to organize, networking events with professional trade show supplies tend to deliver a higher return on investment than other non-face-to-face marketing strategies. Sales can happen on the spot, at your business booth, or by gathering leads and closing the deal after a client follow-up. It will work to your advantage if you put the effort to attend and physically meet potential clients at an exhibition event.
Building brand awareness
An Exhibition is one of the most effective ways to build and grow a business brand. With that said, it is important to have an innovative and unique custom exhibition stand. Your competitors and other key industry players will be in attendance hence the need to have an outstanding exhibition stand. Luckily, there are many ways you can get creative with your stand.
Custom printed event tents, retractable banner displays, overhead signage, LED Lighting, custom-themed table cloths, t-shirts, caps, and other giveaways are excellent branding ideas. Your branding campaign should showcase your business’s values and accomplishments in your respective industry. Good branding and an eye-catching stand will combine to drive up the interest in your products among potential clients and investors.
Expos are excellent for introducing new products and services
Expos and trade shows are your best bet for introducing new services and products to your target customers. This opportunity enables clients to interact with the product and learn more about your services through actual demonstrations. Product demonstrations at an exhibition generate more interest among potential clients than when you post the adverts on your website.
Network and learn from industry leaders
Most expo events will invite guest speakers and organize workshop events where participants share experiences and ideas. These workshops present an excellent opportunity to network with professionals in your field and other related sectors. Other exhibitors who are not direct competitors can prove useful to your business if you partner with them.
Despite the growing popularity of online marketing, expos are still relevant and beneficial to many companies. Though they can be expensive and time-consuming to organize, the benefits they offer are hard to match when using other strategies.